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Frequently Asked Questions

Frequently Asked Questions

Below you will find some answers to the most frequently asked questions that we receive.

What is SEO?
How Does SEO Work?
How is Local SEO Different From Traditional SEO?
I am Already Advertising in a Local Directory. Do I Really Need Local SEO?
Why Choose RaiseYourRank?
How Much Do Your Services Cost?

What is SEO?

In a nutshell, SEO (or search engine optimization) is the process of optimizing a website for search engines so that your product or service appears at the top of search engine rankings for your targeted keywords. Basically, our SEO services ensure that your business appears when someone is searching for the products or services that you offer.

How Does SEO Work?

There are many different techniques and tactics used to get your website ranked. Our SEO process works in two main steps:

Analysis
We analyze your current market and determine the search terms that your website should be ranking for. There is no point in ranking a website for terms that no one is searching for so we need to perform a keyword analysis to determine the terms that people are searching for most relating to your business or product.

Optimization
The second step is the actual search engine optimization of the website(s) that we wish to rank for your targeted search terms.

We will need to ensure that your website:

a) Is optimized and coded properly for search engines. If a search engine crawler can not figure out what your website is about, it will not rank high for your search terms.

b) Contains what people are looking for. Your website needs to have unique and valuable content relating to your targeted search terms

c) Has other websites talking about it and “linking” to it

d) Is updated on a regular basis

What is Local Search?

Local search involves listing your website on Google Places as well as Yahoo & Bing Local. When these search engines determine that someone is searching for something local, they will populate a list of results on a map.

How is Local SEO Different From Traditional SEO?

Where traditional SEO focuses on a specific search term, local SEO focuses on a specific city or area applied to a search term. This means that the content of a website must somehow indicate to search engines that this business is located in the area that the user is searching in.

Google also has a feature called “Google Places” which allow businesses to create place pages. These pages usually appear at the top of search results. For local small businesses, ranking high in these results is extremely important. The factors that affect your ranking in Google Places are much different than with traditional organic search rankings. Things such as reviews, citations and your actual place page all play a critical role in where your business ranks. Not only that, but by having positive reviews, photos and video on your Places page, your business will stand out from your competition.

Bing has a similar service called “Bing Business Portal” that appears at the top of local search results for both Bing and Yahoo. While most internet marketers are focusing on Google, many overlook the fact that Microsoft’s Bing has 30% market share right now and can also deliver a huge amount of highly targeted traffic to small businesses.

Our SEO services include optimization of your Google Places listing, Bing Business Portal listings, as well as traditional organic search results.

I am Already Advertising in a Local Directory. Do I Really Need Local SEO?

Local business directories such as the Yellow Pages are losing significance. More and more people are using search engines (primarily Google) to find local businesses and services. Studies have shown that 90% of internet users will research online before making any local purchases. So being visible in local search results on major search engines is extremely important. Ultimately it will mean more clients stepping into your store or calling your office inquring about your services.

Why Choose RaiseYourRank?

We have a team of highly trained staff and can hit the ground running on your project right away. Unlike most SEO companies we not only will get you listed at the top for your search terms, but we will get you multiple listings using a variety of methods in order to DOMINATE your local search results.

We do not require a contract or lock-in period from our clients. Instead, we rely on getting you actual results in order to ensure that you will remain a client with us. We know that you will be extremely happy with what we can do for you and that our services will generate you a substantial profit each and every month. This is why we don’t require any long term commitments and only work on a month to month basis with our clients.

How Much Do Your Services Cost?

Our internet marketing and SEO services vary based on market size and competitiveness. We ask that you please contact us to receive a free consultation. We can find out more about your business and can come up with a custom marketing plan along with a pricing estimate specifically for you.